Samsung Electronics (UK) Ltd (SEUK) entered the UK market in 1987 and has since seen explosive growth and success, especially within the mobile phone market, with projected revenues of £995 million in 2005. SEUK's head office is based in Chertsey, Surrey and additional sites that have been established include a European Customer Service and Distribution Centre in Telford and a research centre in Middlesex.

SEUK’s product portfolio is split into three main areas – IT Products (Mobile Computing, Fax & Printer, Display & Storage), Consumer Products (White and Brown Goods), and Mobile.